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What is Digital Marketing and It's Advantage

Digital marketing has a variety of tactics and materials - from your website to online branding, digital advertising , email marketing, online brochures, and more. The best digital marketers have a good understanding of which materials or tactics are best suited to each goal.

Here is a brief overview of common materials and tactics:

  • ·         materials
  • ·         your website
  • ·         Blog Posts
  • ·         E-books and white papers
  • ·         infographics
  • ·         Interactive tools
  • ·         Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • ·         Online reporting (PR, social media and reviews)
  • ·         Online brochures and lookbooks
  • ·         Branding materials (logos, fonts, etc.)

Search Engine Optimization (SEO)

The goal of optimizing your website is to increase your organic (free) traffic to your site by placing higher rankings in search engine results.

Content marketing

The goal of creating and distributing content materials is to increase traffic, brand awareness, lead generation and, ultimately, the number of customers.

Inbound Marketing

The term inbound marketing refers to an approach in which the entire marketing funnel is involved. The goal is to engage, convert, engage, and engage with customers through the use of online content.

Social media marketing

In this approach, you promote your brand and your content on social media channels to increase your traffic, brand awareness, and generate leads for your business.

Pay Per Click (PPC)

This term refers to a paid online billing method in which you pay an amount for each click on your ad. One of the best known providers of PPC ads is Google AdWords.

Affiliate Marketing

This is performance-based advertising compensation, which gives you commission when you advertise someone else's products or services on your website.

Native Advertising

When Native Advertising (dt .: Commercial known environment) is about content-based ads on a platform on which they are displayed next to unpaid content. A good example of this is sponsored posts on Buzzfeed. Many marketers also consider advertising on social media as 'native', e.g. B. Advertising on Facebook and Instagram.


An effective digital marketing strategy, combined with the right tools and technologies, allows you to connect all your sales with the first digital touchpoint of a customer to your business. We call this " attribution ". It helps you identify trends in the way your customers search and buy your product. This helps you make more informed decisions about which parts of your marketing strategy you should look into in more detail and which parts of your sales cycle need to be improved.

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